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Steps to Buying a Car in the Digital Age [Infographic]

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Though car models have changed since the first Model T hit the market, the steps to buying a car is just like it was during the glorious days of Packard’s “Ask the Man Who Owns One.”. The only difference is a car buyer’s experience is enhanced by the wide access to reliable resources—like friends, family, and online reviews—to influence their purchase decision. This nifty infographic spells out what the car buyer is thinking and looking for during the pre- and post-purchase phases of the cycle.

Car buyers, on average, go through a ton of research and prep before sealing the deal. They ask friends and family for all sorts of advice, hit up their social networks for information, and search the web for reviews from customers—versus brand-generated content—to help them make a decision they’ll be happy with. All this hard work goes into creating a smart and happy car buyer, that, with the right experience at the dealership, is willing to be loyal brand advocate post-purchase. This is a big win for car dealerships and auto makers everywhere.

addthis-auto-infographic-car-buying-2014

  • Great steps and reasonable to begin with. Thanks a lot for posting.

  • This sites is very effective. I recently have know and read this. This is quite make the sense of what car buying is.

  • Thanks.

  • Thanks a lot! I am about to buy a new car, so I will take into account what I learned from here.

  • This is an excellent infographic. Well done!

  • Here very interesting statistics on the time of visit from different devices. I think people for the decision to buy cars need the opinion of friends and family. And the moment of making a decision is not while you are on the site, but outside it. Of course, via the Internet, the user selects options and acquaints himself with the conditions, but the choice of several options occurs in conjunction with the spouse or friends. I think so.

  • Woah Hoah! Superb Infographic.

  • wow your info graphic is awesome.