How to Drive More Email Subscribers with AddThis


We’ve said it before, but if you still doubt email marketing, don’t.

It’s still an effective way to drive conversions. In fact, a recent study showed that email marketing is nearly 40x more effective at acquiring customers than Facebook and Twitter combined. This is because 91% of all US consumers still use email daily.

With so many online businesses and content publishers vying for your email address, you need to be smart about how you ask visitors to subscribe.

AddThis marketing tools make it easier for site owners to get more signups by using data-driven personalization. Our tools are currently compatible with four email providers (if you don’t use any of these services, you can still use our tools to collect email addresses and export them as a CSV file):

  • MailChimp: MailChimp is easy to use and has tons of features to help you analyze subscriber behavior. They also do a good job of educating their users on best practices.
  • Aweber: Aweber has tons of templates, tools, and integrations to help you build your subscriber list. The also have robust analytics reporting.
  • Mad Mimi: Mad Mimi allows you to create custom emails based on their well-designed themes, which gives you a good place to start for your campaigns.
  • Campaign Monitor: Campaign monitor is another popular email marketing service with great email templates, user segmentation, and the option for pay-as-you-go plans.

With our marketing tools, you have more control over how and when you prompt visitors to sign up for your mailing list. You can also choose which audience segment you would like to target based on their interests (health, sports, technology, etc.), whether they’re a new visitor, returning visitor, coming from a social network, and more.

The timing of when you ask someone to subscribe also matters. For instance, you probably don’t want to ask them to subscribe right away if they’re landing on your site for the first time. With our tools, you can choose which website pages to display your message on. The Marketing Overlay also allows for advanced options, such as showing your message after a certain number of page views or on exit. This way you don’t disturb a user during the middle of their visit.

When a visitor signs up, their information will automatically be added to your email subscriber list, which saves you the work of adding it manually. Then, of course, after you get them to sign up, you have to make sure they stay subscribed! Don’t worry, we can help with that, too.

  • Ros Hodgekiss

    Hi there, thank you so much for mentioning how AddThis users can use Campaign Monitor to collect subscribers and send campaigns! If you have any questions around segmentation, content and more, don’t hesitate to get in touch with myself or the Campaign Monitor team.

  • Hi Ros, sure thing! Thank you for reading and for your comment. We’ll be sure to follow up with any questions.

  • Hi Ros! In our company we also use the campaing monitor, it think its a great tool. Addthis is changing the way social made is shared! Thanks

  • Hi there! This is helpful. Adding more email providers is something we’ve heard from several folks. We’ll do our best to continue updating and improving. Thanks for your comment and your question :)

  • Pingback: How to Create Your First Custom Message | AddThis Blog()

  • Jeff M.

    We use the OpenSource email program, phpList. If you expand your tools to integrate with them, we would definitely use it.

  • Hi Jeff, more integrations is something we’ve been hearing lately and is something we’ll do our best to improve on. Thanks for your feedback!

  • I am currently using sendinblue and i would really like it to be added. Thanks.


    im michel patrick i like to use the added

  • Custom messages is a really great tool for collecting emails, but I wish you could choose to even collect first names in the sign up. Is this a feature that will be added in the future?

  • Hi Isabel, we’re glad to hear that you’ve found Custom Messages to be a great tool for growing your subscriber list! Also, thanks for your suggestion of collecting first names during sign up. I’ll pass this along to my colleagues as we continue to discuss ways to improve our tools. Have a great Monday :)

  • This is a great tool indeed. Can you please share how can add the FeedBurner Email subscription to addthis ?

  • How can I just add a simple mail-to icon to the list?

  • Hi there, do you mean adding a mail-to icon for sharing purposes? This is something that’s included with our Share Buttons:

  • Rasmus Jakobsen

    I have created my first First Audience Targeting Rule. The first week I got 100 subscribers, but when I visit my mailchimp I’ve recived none or very few. Now I tried to sign up with my mail address but I do not get any confimation email or anything? What have I done wrong?

  • Hi Rasmus, could you send us an email at with these details? Our support team will be able to take a closer look at your site and tool configuration to assist. Thanks!

  • I just have to figure out how best to use Add this since I am new to it.

  • Feel free to reach out and email help [at] addthis [dot] com if you need assistance. We’re here to help :)