Introducing the Audience Targeting Creator


A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said they needed.

First we added the ability to upload your own image into the Audience Targeting Overlay. Then we tweaked the conversion analytics dashboard view. But most recently we made what we think is our best enhancement: we moved Audience Targeting out of the Tool Gallery into its own space. We’re calling it the Audience Targeting Creator.

The new Creator can be found at the top of your dashboard, next to the Tool Gallery and Analytics tabs, when you sign in. Once you click on the tab, you’ll see where you can create your Audience Targeting rules, view all your live or archived messages, and monitor their performance in one place. We also threw in a few examples (that are all based on what we’ve seen perform well across our network) to help inspire you to get up and running.

Now you have a much faster way to create Audience Targeting rules with all of the editing tools and the preview screen without navigating around. You can edit your rules by typing directly into the textbox, and easily change calls-to-action as you tweak your campaigns. Another change is that we’re not calling the tools Marketing Overlay and the Welcome Bar anymore, now you control the placement with the creator tools and see how it would look on your site in the creator. It’s really never been easier to use this feature!

Log in to your dashboard now, take a look, and tell us what you think!

  • I’m impressed by your progress! The “welcome experience” is such an important part of the marketing funnel that often gets overlooked. And even if people decide to roll their own, I think a company at your scale is doing a great thing building awareness for the importance of personalizing the experience.

    I’m loving the creative ways you’re finding to make it simpler and more powerful for all of us.

    Thanks! I appreciate it :)

  • Love the Custom messages Creator! Awesome work!

  • Thanks for the thoughtful comment, Cyrus!

  • Glad to hear you’re liking it :)

  • how i get the code?

  • Hi Eduardo, if you aren’t already signed up for AddThis, you can do that here: After signing up and logging in, you’re given the code for your Custom Message after creating your first one. If you need to grab the code again, you can do so by going to Tools in the top nav when logged in and click the “Get the Code” button on the right side the window. Please let us know if you need further assistance!

  • i have the account already! but i create the message and i dont see where i can copy the code to put in my site

  • Hi Eduardo, if you’ve already saved and activated your first Custom Message, you can go back and get the code from this page: Just click the “Get the Code” button on the right side of page above where the tools are listed.

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  • Hello! Yup, our tools should work just fine with the DIVI theme and DIVI builder. If you need a hand with anything, feel free to reach out to our support team directly at help [at] addthis [dot] com.

  • Can I target European cities too?