Video Marketing Tips: Getting Started

video marketing tips

If you’re looking to extend the reach of your brand using video, proceed with confidence: According to Animoto, 84% of consumers have ‘liked’ a branded video in their social media news feed, and more than half have watched company videos sent via their email.

As online videos become an integral method of consuming content, businesses that add video to their digital marketing strategies are enjoying additional brand exposure. Savvy marketers know that just one well-produced video, distributed on a variety of social media platforms, can take their marketing efforts to the next level.

In our Academy article, “Video Marketing Tips: Getting Started”, you’ll learn how to begin integrating video into your marketing mix, how to create compelling videos, and how to plan ahead so you can meet your marketing objectives.

Click here to read the full article on creating a video marketing campaign.

  • Excellent recommendation – in our business (automotive equipment) we typically post demo videos, as we sell a lot of products that you can learn a lot about by watching them “in action.” We also like to give ‘tours’ of the product so people can see what they’re getting re: overall function / performance!

  • Applying these strategies at this very moment! Thank you for saving me a lot of time!

  • Hi Valerie, great to hear you found these tips helpful!

  • I am new to video marketing and going to try these strategies. This was just what i was looking for.