All posts by Shannon

How to Improve Website Personalization with A/B Testing


If you’ve visited your dashboard recently you might have noticed the newest functionality in our Audience Targeting rules creator – the ability to create A/B tests with multiple rules to see which perform best (learn how to set up your first test!). Paired with the ability to create sophisticated and customized messages, Audience Targeting is now better than ever. But why are A/B testing and personalization important? Let’s find out.

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4 Ways to Get More E-Newsletter Conversions


Email marketing is a powerful tool for increasing engagement and conversions. It gives you the opportunity to reach current and potential customers wherever they are—whether standing in line at the grocery store with their smartphone out or browsing personal email during their lunch break. Plus, subscribers have already expressed an interest in receiving your marketing messages, so you have a captive audience.

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