Category Archives: Content Marketing

How to Use Twitter to Capitalize on Influencer Marketing

How to Use Twitter to Capitalize on Influencer Marketing

Guest blog by Hilary Bird

Nearly 90 percent of marketers say they use influencer marketing, with 94 percent finding it an effective tactic, according to a 2016 poll from Linqia. That effectiveness varies by each marketer’s objective. Some employ influencer marketing to create an authentic brand experience; others seek to increase engagement or drive traffic to their website or landing page.

Whether or not your goals are similar to these, you can use influencer marketing for quantifiable impact. The following ten steps detail how to specifically use Twitter and influencer marketing to attract influencers (that is, influential people who can sway your potential customers) and build your brand.

Continue reading

5 Ways Marketers Can Prepare for Facebook’s News Feed Changes

Facebook News Feed

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

Continue reading

Facebook Instant Articles: What You Need to Know

facebook instant articles

What are Facebook Instant Articles?
Facebook introduced Facebook Instant Articles (FIAs) to provide mobile device users with a better experience while reading content linked from within Facebook. Content appears almost instantly – typically, in less than a third of a second, as compared with average load times of 3-5 seconds for regular links. The other terrific thing about FIAs is that these articles provide a more enjoyable and immersive experience – with higher-quality imagery, more interactive capabilities (such as panning images by tilting the phone) and other advanced features – which result from FIAs being created in mobile-optimized HTML5 code. Users can easily identify links to FIAs by the lightning bolt icon shown on an article’s image preview.

Continue reading

3 Pokémon GO Lessons For Social Media Marketers

pokemon go social media tips

By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.

Continue reading