Category Archives: Engagement

5 Ways Marketers Can Prepare for Facebook’s News Feed Changes

Facebook News Feed

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

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Magoosh Increases Audience Engagement with AddThis Publisher Tools

Customizable and mobile-friendly, the Link Promotion Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the Link Promotion Tool is highly effective at seamlessly capturing your audience.

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5 Simple Tips for Building an Engaged Email List

5 Tips for Building an Engaged Email List

Guest blog by Ryan Robinson

In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.

Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.

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How to Drive Traffic and Reach New Users with Pinterest

drive traffic with pinterest

If you haven’t started using Pinterest to enhance your marketing efforts, you could be missing out on valuable new website traffic. Pinterest is already sending more traffic to retailers in the U.S. than Google Plus, YouTube, and LinkedIn combined. So how can you leverage Pinterest as a channel for users to visit your website?

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5 Social Media Marketing Lessons We Learned in 2015


At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!

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