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Announcing AddThis Telepathy: The Next Generation of Sharing

Telepathy - The Next Generaiton of Sharing

The AddThis button has been successful beyond our wildest dreams. The button is loaded 20 billion times a month. So… we’ve been working on what’s next.

After much collaboration with certain secret parapsychology agencies within the Department of Defense, today we’re pleased to announce our plans for the next member of the AddThis product family, AddThis Telepathy.

With this revolutionary method of sharing, telepathy, all you have to do is look at the AddThis menu, hold your index fingers to your temples, think about any one of the 47 different destinations that you want to share with, and the share just happens.

At AddThis, we’re focused on developing services that help get your content shared as much as possible. In one of the first iterations of AddThis, you had to click on the button in order to get the share menu. By moving to a menu that appears on hover, we were able to increase the share rate by 4x. After months of internal development and testing, we’ve noticed that bypassing the menu and just using telepathy to share, you can increase the sharing by 23x.

Currently, AddThis is in an incredibly unique position. We see millions of URLs pass through our system every day. We have a very panoramic view of what’s happening online. We believe that new products like AddThis Telepathy will continue to position us as the center of online sharing.

So… stay tuned. When telepathy is ready for public beta, you’ll know.

(Yes, this is an April Fools Day Joke.)

The AddThis Forum Reaches 20,000 Strong

AddThis Forum

Just about a month and a half ago we recognized the milestone of reaching 10,000 members of our forum community. Well, as of today, we’re well over 20,000 members of our forum.

We appreciate all of you so much for taking some time out of your day to help participate in the conversation around AddThis. Together, we’ve made it the industry recognized leading sharing tool on the Web. With your help, thoughts, and feedback, we’ll continue to make it even better.

Speaking of our forum – This month we are the featured forum for phpBBHacks.com. phpBB is the software that we use to power our forum. We are flattered by the recognition.

As always, if there is anything we can do to make our service better, jump into the forum and leave a comment or drop me an e-mail – justin@addthis.com

Opting Out of Our Current Test

Hey guys, a few of you have been asking about how to opt out of the current test that we’re running. This info has been up on the forum but I wanted to highlight it here also.

You just have to add the line below to your AddThis code:
var addthis_test0309 = false;

So the top of the code would be:

<script type=”text/javascript”>
var addthis_pub = “YOUR-ACCOUNT-ID”;
var addthis_test0309 = false;
</script>

Let me know if you have any questions – justin@addthis.com

More testing…

At AddThis, our goal is to help you get your content shared and seen by as many people as possible. Well, this week we’re going to be testing some content promotion and recommendation services that we’ve been working on. Chances are that you probably won’t see it but just in case you did, we wanted to give you the heads up. If you have any concerns or questions, don’t hesitate to drop me a line – justin@addthis.com

Share Meryl Streep with Your Friends Using AddThis

meryl streep

Probably one of the most exciting parts of working on AddThis is seeing the button pop up all over the Web. When we see someone new that’s using it, there is always a small wave of excitement that goes through the office. This was definitely the case when we found out that the button was added to Meryl Streep’s Official Web site.

On the Web site, you can learn more about this acclaimed actress, like her work in the the film industry, theater, television, and her support of many amazing causes. There is also a library of articles, speeches, and interviews that Ms. Streep has done over the years.

At AddThis, a central thesis of ours is that sharing is at the center of discovery. By sharing using AddThis on Web sites like Ms. Streep’s, you can help whole new generations of users discover it, making the content that much more timeless.

Check out the Web site and start sharing.

February 26th Release: Updated Site Design, Site Search, New Analytics, Swag Store

Today we pushed out a bunch of awesome new updates, which I’m really excited about. Here’s a run down of all the new stuff…

addthis-design

addthis-footer

We’ve updated the site design. There is now brand new navigation for the site as well as a new footer. (See the screenshots above.) Hope this will make it easier for you to find your way around the Web site.

addthis-search

We’ve added a site wide search. It searches across everything, including the forum, blog posts, and help articles. This should make it super easy to find that one forum or blog post that you need to learn how to customize the AddThis sharing experience just the way you want to.

addthis-redesign

We’ve updated our analytics. For those of you who saw our beta analytics, this should look pretty familiar.

One of the most exciting additions is that you can now break out your stats by domain. Within the analytics, if you go to any of the pages other than the summary, you’ll see a pull down menu that lets you filter by domain. This is something that a lot of you (and I) have been asking for it and it’s finally here. smile

One thing to note as well, when you login to your AddThis account, you’ll now be presented right away with your analytics. No more digging around to find the link.

swagstore

Last but not least, we’ve added an AddThis swag store. You can now profess your love for sharing online by buying an AddThis t-shirt, polo, hoodie or even track jacket. Be on the lookout for me, as I’ll be traveling the country attending conferences this year and rocking out of some of this rad AddThis gear.

I have to give mad props to our user experience, design, and dev guys for all the work they’ve been doing on this release. They’ve been working really hard on all this and it really looks hot. I’d highly recommend checking out our Creative Director Jeff Wong’s blog post on the redesign. It goes into more detail about some of the design considerations that were taken.

As always, if you have any comments at all on any of this, drop a comment on this post, start a topic thread in the forum, or e-mail me personally – justin@addthis.com. We’re here to serve you and we want to make sure that we’re doing this as best as we possibly can. We can’t do this without your help and feedback.

JS-Kit: A Friend of Ours That You Should Know About

We wanted to quickly tell you about one of our friends, JS-Kit. They’re a powerful threaded commenting system that connects your blog to a community of over 600,000 sites.

Visitors can now track their comments, use their Facebook login & avatar on your site, upload photos, embed YouTube videos, and much more. This community building service is easy to install, simple to customize, and comes with fine grained controls.

Check it out.

Update: Print Functionality and Better E-mail Reporting

We did a release this morning and added some cool features. Here’s a rundown:

Print added as a service to the AddThis menu.

We’ve added a whole new service to the AddThis menu… printing. Just click “Print” and it will print the page that you’re on. (See screenshot above.) Pretty simple but pretty awesome. This means you can also add the print service to the hover menu. The value you’ll need is just “print”. Enjoy!

Top Services with E-mail

Secondly, within the beta analytics, you’ll now start seeing e-mail sharing being included as a service in the Top Services report. (See screenshot above.)

Let us know what you guys think of these features. Drop a comment on this blog post or e-mail me – justin@addthis.com

10,000 Strong – Celebrating Forum and WordPress Download Milestones

At AddThis, when we reach a company milestone, we like to take some time to reflect and celebrate the accomplishment. Well, today we’re celebrating two milestones.

We’ve passed 10,000 members in the AddThis Developer Forum. The forum is a relatively new part of the community. It was added back 3 months ago in November 2008. To see this much growth really demonstrates the extent to which AddThis is becoming ubiquitous within the marketplace.

Secondly, we’ve passed 10,000 downloads of the new AddThis WordPress plug-in. This is just since we launched the updated version at the end of December 2008.

We truly thank you all for your support. Together, we’re making it easier for your content to be shared and moved to every corner of the Social Web. If there is anything we can do better, don’t hesitate to drop us a line: comment on this post, post in our forum, or e-mail me personally – justin@addthis.com

Transition from a Pop-up to a Lightbox for the More Menu & E-mail

Screenshot of AddThis Lightbox: Destinations

Screenshot of AddThis Lightbox: E-mail

Traditionally, when a user clicks on “more” within the AddThis hover menu, it would cause a window to pop-up with all the other potential destinations that you could share to. Well, we’re moving away from the pop-up “more” menu. For all new implementations of AddThis, it will have a lightbox for the “more” menu. We’ve also implemented this for the e-mail option.  (See screenshots.)

This has some pretty big benefits. It prevents AddThis functionality from getting stopped by pop-up blockers plus it looks a whole lot sexier.

We’d love to hear your feedback on this change. Drop me an e-mail – justin@addthis.com