Every once in a while you stumble across an article declaring that “Facebook is dead!” or “Email is played out” or even, “Google is no longer the powerhouse in search”. To all of those, I say phooey. There might be elements of your marketing strategy you need to re-evaluate due to changes on various platforms, but this does not indicate one method being dead. It simply means it’s evolved.
If you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.
Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.
Recently you might have noticed that not only were you getting email notifications from us informing you of increased sharing, following or engagement on your site, but now we’re giving you suggestions on what to do in order to capitalize on these spikes. We call them actionable insights. You can call them your new best friend.
Email marketing has proven to be one of the most successful channels we’ve had in communicating (and converting) our own users. Anytime there’s useful content published or a new feature released, we let our audience know about it through email. But getting our email strategy to where it is today took a lot of work, and there are three big lessons we learned along the way. Continue reading →
Email is an essential part of how we, at AddThis, communicate value to our community. One of the most difficult challenges we were facing was that over half of our emails were not being delivered to our subscribers. Among many things we did, one of the most important steps we took was cleaning our list—a practice you should consider doing regularly. Continue reading →
When we launched the new AddThis Dashboard that lets you manage your tools without constantly changing code, we didn’t realize just how important our Newsletter Sharing buttons were. Good thing all of you are here to remind us! Continue reading →