These days, it’s critical to be everywhere your audience goes to consume content. With the right mobile strategy, you’re literally in your audience’s pocket.
After a summer of vacations, camps, and relaxation, back-to-school season is upon us. Even ten years ago, back-to-school shopping meant browsing newspaper flyers for the best deals on dorm necessities, clothing, and school supplies. While total back-to-school spending is expected to reach $74.9 billion this year, purchasers are no longer waiting for Sunday’s newspaper to find the best deals for tackling that back-to-school list. Continue reading
Last weekend’s Comic-Con in San Diego gave us glimpses of the new Hobbit and Hunger Games trailers. On Monday, our thirst for more was quenched, and the trailers for The Hobbit: The Battle of the Five Armies and The Hunger Games: Mockingjay Part 1 were released. What happens when two highly-anticipated trilogy trailers are released the same day? We looked at social engagement to find out! Continue reading
Like most website owners, you’re probably noticing that you’re getting more and more traffic from mobile devices, like smartphones and tablets. And to help all those mobile users share your content, we just launched a new mobile sharing toolbar for AddThis Pro users. Continue reading
While the annual celebration of Halloween is known for its costume parties, trick-or-treating, and haunted houses, social trends for the holiday change year to year. Using data from the AddThis network, we found what people are most interested in this Halloween, and exactly how you can use that data to drive engagement for your brand.
Note: As of March 2018, the Smart Layers WordPress Plugin is no longer available for download. If you already have it installed, it will continue to work per usual. To check out and install our supported WordPress plugins, click here.
We’ve been listening to your feedback about how to improve Smart Layers since it launched this summer. At the top of the list of requests from our users was an easier way to install Smart Layers on their Blogger/Joomla/Wordpress sites. And we heard you. I am happy to say we are now providing Smart Layers as a plugin for Blogger, WordPress, and Joomla.
With the growth of mobile browsing, AddThis has continually improved and optimized layouts, sprites and other elements to make sure that our standard suite of tools works well wherever they are used. SmartLayers was designed to be user-friendly and optimized for phone and tablet viewers. In order to make sure we’re providing that experience, we had to do a lot of testing, across a multitude of devices, screen sizes, browsers and operating systems.
As a publisher using the AddThis tools, you’ll need to do your own testing to verify your user’s mobile experience. Learning to do so is something of a daunting task, but we’ll help walk you through some steps to set up, speed up, level up, and ramp up your experience with Android Emulation, to start.
These days mobile and tablet rule the web, and we’re realigning our focus to create retina-ready sharing tools at AddThis. There are several trends happening, but we chose to focus on the following principles for Smart Layers: flat design, svgs, and the road to responsive, retina-ready tools. Continue reading
People spend an increasing portion of their time online, so it’s not surprising that their daily rhythms (i.e. work schedule, commute, etc) are reflected in their online activity.
Our presence on 14 million websites worldwide gives us a unique perspective on this behavior, and the opportunity to use data science to help our publishers understand their users. Here’s an example comparing mobile vs. desktop users by hour over a typical week.