Privacy & Data Practices

Privacy Policy


This AddThis Privacy Policy (also referred to as the ‘Privacy Policy’) informs consumers about the collection, use and sharing (collectively referred to as ‘processing’) of your personal information in connection with Oracle’s provision of the AddThis Tools and Toolbar. It also explains the choices you have in relation to these processing activities.

AddThis includes the following key components:

1. AddThis Tools: Oracle (‘Oracle’, ‘we’, ‘us’, ‘Oracle Marketing & Data Cloud’) provides an AddThis suite of technologies to publishers for use on their websites ('AddThis Tools'). AddThis Tools provide website owners with the capability to enable users of their websites to share webpages, blogs, news, photos, videos, and other content with social networks and other destinations via a browser plug-in or website plug-in. With AddThis Tools, publishers can (i) enable users to share, follow, view, recommend and interact with the publisher’s content, and (ii) collect information from those users as a result of their visit. The AddThis Tools are available for download through or through selected third party sites.

2. AddThis Toolbar: Oracle also enables you to download and install directly from Oracle an AddThis Toolbar as a browser plug-in that enables you to share content from virtually any website (‘AddThis Toolbar’). The AddThis Toolbar is available for download through or through selected third party sites.

This Privacy Policy has two key purposes:

1. When you interact with a website on which a publisher has installed AddThis Tools, your direct interactions are primarily with that publisher. In our AddThis Terms of Service with the publisher, we require that the publisher informs you directly of how it collects and uses your personal information in this context, and gets your consent where appropriate. Oracle may then also receive information about you via your interactions with the publisher’s AddThis Tools, so this Privacy Policy informs you how we process that personal information.

2. When you download the AddThis Toolbar and use it to share content, we may collect certain personal and other information about you. This Privacy Policy explains to you how we process that information as well.

This Privacy Policy was last updated on May 25, 2018. However, the Privacy Policy can change over time, for example to meet changing business or legal requirements. The most up-to-date version can be found on this website. In case there is an important change that we want to highlight to you, we will also inform you in another appropriate way (for example, via a pop-up notice or statement of changes on our website).


This Privacy Policy applies to information received via the AddThis Tools and AddThis Toolbar available on a publisher’s website, as well as information collected via those Tools.
Oracle Corporation and its affiliated entities are responsible for the processing of your personal information collected via the AddThis Tools and AddThis Toolbar as described in this Privacy Policy.
The AddThis Tools collect personal information from the device used by you to interact with Publisher Sites or with the AddThis Toolbar.
Oracle receives personal information from either publishers or directly from you. We receive personal information when you interact with a website on which a publisher has installed AddThis Tools. The publishers share your personal information with Oracle per our AddThis Terms of Service. Oracle receives personal information directly from you when you download the AddThis Toolbar and use it to share content.
We use personal information about you to enable Oracle customers and partners to market products and services to you, to provide personalized recommendations and messages, to link browsers and apps across devices, to sync unique identifiers with our partners, to develop and improve Oracle products and services, and for security and compliance purposes.
Your personal information is shared throughout Oracle's organization and with third parties such as Oracle Marketing & Data Cloud customers and partners, and service providers.
We provide multiple choices in respect of the information we process about you. You can choose to opt-out and object to our use of your personal information, delete your personal information, or access your personal information.
If you believe your personal information has been used in a way that is not consistent with the Privacy Policy, please contact the Global Data Protection Officer.


As described above, this Privacy Policy applies to (i) information received via AddThis Tools installed on a publisher’s website (‘Publisher Site’); and (ii) information collected via the AddThis Toolbar.

“Publisher” means the owner or operator of a Publisher Site that incorporates and displays the AddThis Tools and makes the AddThis Tools available to End Users. “End Users” means individuals who visit, access and/or use the AddThis Tools from a Publisher Site. “Toolbar Users” means individuals who download and use the AddThis Toolbar. End Users and Toolbar Users are collectively referred to in this Privacy Policy as “you” or “your”.

Oracle also provides publishers with a platform where they can perform analytics and customize their websites and/or applications to provide users with more relevant advertising (‘AddThis Platform’). This Privacy Policy does not govern the use of the AddThis Platform by the Publisher (or any individual working for the Publisher). Specifically, the Privacy Policy does not apply to personal information Oracle collects from Publishers on (‘AddThis Site’) in order to register and administer a Publisher’s account on the AddThis Site and provide the Publisher with access to the AddThis Platform. Oracle’s Privacy Policy on describes how we process such Publisher personal information.


Oracle Corporation and its affiliated entities are responsible for processing AddThis Data described in this Privacy Policy. A list of Oracle entities is available here. Please select a region and country to view the registered address and contact details of the Oracle entity or entities located in each country.


The AddThis Tools and AddThis Toolbar collect information from the device used by you to interact with Publisher Sites or with the AddThis Toolbar (‘AddThis Data’).

AddThis Data is collected online and may indirectly identify you. It includes, for example:

  • unique IDs such as a cookie ID on your browser;
  • IP addresses and information derived from IP addresses, such as geographic location;
  • information about your device, such as browser, device type, operating system, the presence or use of 'apps', screen resolution, or the preferred language;
  • the date and time you visited a Publisher Site or you used the AddThis Toolbar;
  • the referring URL and the web search you used to locate and navigate to a Publisher Site;
  • keywords entered into the AddThis Toolbar search functionality, and whether and when you downloaded, installed, or uninstalled the AddThis Toolbar;

We may associate personal information about you with interest segments or profiles as part of the provision of AddThis services to our customers and partners. Interest segments are a specific group of consumers that share a common behaviour or preference used for marketing by our customers. Profiles are a set of attributes about a specific consumer or device, or a set of multiple consumers or devices sharing common attributes used for marketing by our customers.

Oracle may also collect email addresses on behalf of a Publisher to assist the Publisher in creating email lists as part of our AddThis List Building Tools service. More information about this service is available here. Oracle is not responsible for the use and processing of your email address in connection with the AddThis List Building Tools service. We encourage you to read the privacy policies of the Publishers to understand how such Publishers use and share your email addresses.


We use personal information for the following purposes:

a) to enable AddThis Tools and AddThis Toolbar functionality;

b) to enable AddThis Publishers and Oracle Marketing & Data Cloud customers and partners to market products and services to you;

c) to provide personalized recommendations and messages;

d) to link browsers and apps across devices;

e) to sync unique identifiers;

These purposes are further specified below.

a) Enable AddThis Tools and AddThis Toolbar functionality.

We use AddThis Data to process your request to share content via the AddThis Tools and AddThis Toolbar. We also use AddThis Data to customize the AddThis Tools and AddThis Toolbar to your usage patterns.

Example: You visit a website and use the AddThis sharing tool on the website to share an article to Facebook.

b) Enable AddThis Publishers and Oracle Marketing & Data Cloud customers and partners to market products and services to you.

Publishers provide us with AddThis Data so that we can build Segments and Profiles to facilitate personalized interest-based advertising for you by Oracle and our Oracle Marketing & Data Cloud customers and partners. By installing the AddThis Toolbar, Toolbar Users provide consent for us to use their AddThis Data for interest-based advertising.

Example: A marketing professional working for a travel company wants to reach a group of individuals (also known as an audience) who may be interested in its travel specials to Hawaii. The marketing professional uses AddThis Tools to create an audience interested in travel to Hawaii. If you have visited a travel website previously and have expressed an interest in Hawaiian vacations, you may subsequently see advertisements for a vacation to Hawaii because a cookie has been placed on your device that made you part of that travel company’s audience.

c) Provide personalized recommendations and messages.

Publishers can use AddThis Data and insights provided by AddThis to personalize the Publisher Site.

Example: You visit a site and see content on the site that you find relevant to your interests. Using the example above, if you visit the travel company’s site, you may see specials to Hawaii on the travel company’s homepage. You decide you want to receive additional information from the travel company via email communications and provide your email address to the travel company so they can send you offers and specials directly to your inbox.

d) Link browsers and apps across devices.

For linking Profiles and Segments to enable Oracle Marketing & Data Cloud customers and partners to connect your interest segments across the various browsers and/or devices you may use for the purposes described in this section.

Example: You are interested in vacations offered by a travel company and have clicked on their online advertising. You are logged into several devices (your desktop, smartphone, and tablet) using the same login. Oracle partners have indicated that you are likely the same user across those same devices. The travel company is able to send vacation offers to you (via de-identified cookie ID) to these different devices.

e) Sync unique identifiers.

The AddThis Tools also incorporate Cookies and Pixels from Oracle partners to enable the synchronization of unique identifiers between Oracle and our third party partners to facilitate online behavioral advertising across the online advertising ecosystem. For a list of those third party partners, please visit: The “Opt-Out” button available at the top of this page will opt you out of data collection by Oracle and cease the syncing of unique identifiers with our third party partners. Please see the “What are your choices?” section below for more information.

f) To analyse, develop, improve, and improve the AddThis Tools, AddThis Toolbar and Oracle products and services.

We can process AddThis Data for Oracle’s own research and development purposes. For example, to enhance data quality, develop new features and functionality and for statistical analyses related to the performance and operation of the Oracle Marketing & Data Cloud.

g) To manage the security of our sites, networks, and systems.

We can collect usage and systems operations data from the AddThis Tools and AddThis Toolbar for security and operations management to help keep our networks and systems as well as our products and services secure, or to investigate and prevent cyber-attacks or potential fraud, including ad fraud and to detect bots.

h) To comply with applicable laws and regulations and to operate our business.

In some cases, we may process AddThis Data to comply with applicable laws and regulations. For example, to respond to a request from a regulator or to defend a legal claim. We may also process AddThis Data in the operation of our business. For example, to conduct audits and investigations, for finance and accounting, archiving and insurance purposes.


If we have collected information about you in the EU/EEA, our basis for processing is the following:

a) We rely on your consent to enable Oracle Marketing & Data Cloud customers and partners to market products and services to you and to develop and improve our Oracle products and services. End User consent is obtained on behalf of Oracle and Oracle Marketing & Data Cloud customers and partners by the AddThis Publishers. Please refer to Section 8 (“What are your Choices?”) below for more details on how to opt out of interest-based data processing based on your consent;

b) We rely on our legitimate interest to provide measurement and analytics on campaign performance and to analyze, develop, improve, and optimize sites, our networks, and systems, and to maintain the security of our sites, networks, and systems. Oracle products and services secure. To the extent it is recognized to constitute an appropriate legal basis, we may rely on legitimate interests to enable our partners and customers to market products and services to you;

c) We will process AddThis Data in order to comply with applicable laws and regulations, such as to process an opt-out request.", "disclosing-heading": "Disclosing AddThis Data to Third Parties


Cookies and similar technologies (e.g., pixels tags and device identifiers) are used by Oracle and our advertising technology partners to recognize you and/or your device(s) on, off and across different services and devices for the purposes specified in Section 5 above.

Cookies are small text files that contain a string of characters and uniquely identify a browser on a connected device. We or our partners use cookies to, among other things, track user trends and collect information about how you use Publishers’ Sites or interact with advertising. Most browsers are initially configured to accept cookies by default. You may, however, be able to change your browser settings to cause your browser to refuse third-party cookies or to indicate when a third-party cookie is being sent. Check your browser's "help" files to learn more about handling cookies.

Pixel Tags (also called web beacons or clear GIFs) are invisible 1 x 1 pixels that are placed on webpages that use this technology for marketing and measurement purposes. When you access these webpages, pixel tags generate a generic notice of the visit. Pixel tags can be used with cookies or alone. When used with cookies, pixel tags can track activity on a site by a particular device and provide relevant online advertising to you. When you turn off cookies or have opted out of cookies, pixel tags simply detect a unique website visit and how you interacted with the advertising but do not track an individual to provide relevant online advertising.

Redirect notice. When you use the AddThis Tools on a Publisher Site to share information and content the Publisher makes available on the Publisher Site (‘Publisher Content’), you are redirected through the AddThis Site before you are directed to your destination website where you want to publish or share the Publisher Content (e.g., to share Publisher Content to a social media site such as Facebook).


We provide multiple choices in respect of the information we process about you. You can exercise these choices as described below.

Opt-out and object to our use of personal information. Oracle offers multiple ways for you to opt out and object to our use of your personal information as described in this Privacy Policy.

  • AddThis Opt Out. If you prefer that Oracle and our third party partners do not receive your personal information via Cookies and Pixels for the purposes outlined in this Privacy Policy, you may opt out of collection at any time via the “Opt-Out” button available on the left of this page. Upon opting out, we will place an opt-out Cookie on your device. The opt-out Cookie tells the AddThis Tools and AddThis Toolbar not to include information from that device in AddThis Data.
  • AdTech Industry Opt-out. You may also opt out of our processing of your personal information for Oracle Data Cloud services by using the opt-out tools provided by the following industry groups:
  • Do Not Track. Oracle honors “Do Not Track” browser settings, meaning we will not track your browser for marketing purposes while you have “Do Not Track” turned on in your browser settings.

Please note that if you opt out using the first two opt out tools, you may still temporarily receive marketing due to marketing campaigns already underway. However, you will be opted-out of all future marketing campaigns that use the Oracle Marketing & Data Cloud.

Also note that the first two opt out tools are currently cookie-based and prevent Oracle from using your personal information for interest-based advertising on the browser on which they are installed. As a result, the opt out will only function if your browser is set to accept third-party cookies and may not function where cookies are sometimes automatically disabled or removed (e.g., certain mobile devices and operating systems). If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt out again. Oracle does not use persistent, unique identifiers to revive a previously opted-out profile or deleted cookie.

Blocking Emails Shared via AddThis Tools or the AddThis Toolbar. You may opt of sharing content (with other users for example) by email using the AddThis Tools or AddThis Toolbar. By using the AddThis Tools or AddThis Toolbar, You agree to abide by the general rules of conduct in the AddThis Terms of Service. Oracle does not verify the email address you provided. Oracle will delete the email address within 90 days of collection. To opt out of emails sent by you using AddThis Tools, please use the opt-out tool available at:

Toolbar Uninstallation. The AddThis Toolbar can be uninstalled at any time. Please refer to your browser’s support or help feature to determine how to uninstall the AddThis Toolbar.

Access personal information
In order to exercise your right to access your online information, you can use the Oracle Data Cloud Registry (‘Registry’) to view the online segments Oracle has associated with your device. By accessing this Registry, you can view the types of third-party interest segments that are available for Oracle Data Cloud customers. Please note that the interest segments you see within the Registry is information about you from the profile associated with the specific browser, computer or device that you are using to visit the Registry. You may see different segments when viewing the Registry from a different browser, computer or device. We therefore recommend using different browsers and devices when accessing the Registry.

Delete personal information
You can erase or delete the AddThis Data Oracle is processing about your device or remove segments in the Registry by opting out of AddThis services using the opt-out tool above.


Sharing within Oracle
As a global corporation, AddThis Data can be shared globally throughout Oracle's worldwide organisation. A list of Oracle entities is available here. Please select a region and country to view the registered address and contact details of the Oracle entity or entities located in each country. Oracle employees are authorised to access personal information only to the extent necessary to perform their job functions.

Sharing with third parties

We may share AddThis Data with the following third parties:

  • Oracle Marketing & Data Cloud customers and partners, including digital marketers, ad agencies, web publishers, demand side platforms, data management platforms, supply-side platforms and social media networks. Oracle’s use of AddThis Data by our Oracle Marketing & Data Cloud customers and partners is described in the Oracle Marketing & Data Cloud Privacy Policy;
  • third-party service providers as necessary to perform Oracle Marketing & Data Cloud services on behalf of Oracle;
  • relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including in connection with any bankruptcy or similar proceedings;
  • to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.


Oracle maintains personal information for the following retention periods:

We retain AddThis Data for 13 months as of collection. A 1% sample of AddThis Data (‘Sample Dataset’) is retained for a maximum of 24 months for business continuity purposes. Oracle hashes the direct and indirect identifiers (such as IP address and cookie ID) in the Sample Dataset. “Hashing” means the personal information cannot be associated with an individual without the use of additional information.


Oracle has implemented appropriate technical, physical and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access as well as all other forms of unlawful processing.


Oracle does not create any online interest segments that reflect personal information that we consider sensitive. While the types of personal information considered sensitive may vary among consumers and applicable law, we treat the following types of personal information as sensitive:

  • precise health information, such as a consumer having a certain medical condition like cancer or diabetes. If you would like to view the current list of third-party health and wellness interest segments available in the Oracle BlueKai Marketplace, please click here;
  • certain aspects of a consumer's personal life or financial situation;
  • interest in "adult" products or services;
  • information considered sensitive based on applicable law.

We do not allow AddThis Data to be used for employment, credit, healthcare, or insurance eligibility purposes.


We do not intentionally collect AddThis Data from, and do not tailor any services to, children under 16 years of age. Further, we prohibit our Publishers from providing Oracle with personal information from sites directed to children under the age of 16 or from consumers whose age these companies know to be under the age of 16.


Oracle is a member of, and adheres to the regulatory principles of, several industry groups including the Network Advertising Initiative ('NAI'), the Digital Advertising Alliance ('DAA'), European Digital Advertising Alliance ('EDAA') and the Interactive Advertising Bureau ('IAB'). Please visit these industry groups for more information on the advertising industry and for more opt-out choices.


AddThis Platform, AddThis Tools, and AddThis Toolbar contain links to, and allow you to share content on, third party websites and services. By providing such links to third party websites or services or allowing sharing of content, we are not endorsing, authorizing or representing that we are affiliated with that third party, nor are we endorsing the third party’s privacy or information security policies or practices. We encourage you to read the privacy policies of these third party websites and services to understand how such third parties collect, use and share information.


Oracle is a global corporation with operations in over 80 countries and personal information is processed globally. If personal information is transferred to an Oracle recipient in a country that does not provide an adequate level of protection for personal information, Oracle will take measures designed to adequately protect information about you, such as ensuring that such transfers are subject to the terms of the EU Model Clauses.


For inquiries or complaints regarding this Privacy Policy, please contact Oracle’s Global Data Protection Officer by emailing us at or writing to us at the address below and providing your full name and address:

Oracle Corporation
Global Data Protection Officer
10 Van de Graaff Drive
Burlington, MA 01803


If you have any complaints regarding our compliance with this Privacy Policy, please contact us first. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with this Privacy Policy and in accordance with applicable law.

If you have an unresolved privacy or data use concern that you believe we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at Under certain conditions, specified on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted. You also have the right to file a complaint with a competent data protection authority if you are a resident of a European Union member state.


Oracle's corporate headquarters are located at:

500 Oracle Parkway
Redwood Shores, CA
94065, USA
Tel: +1.650.506.7000
Fax: +1.650.506.7200

Last updated: June 14, 2018